Nature Experience

Nature Experience

Feria Hábitat Valencia

From the serenity that comes from contemplating the beauty of the landscape, the legacy of tradition in contemporary craftsmanship, or the purest essence that drives us towards changes to build the future we need… Our Nature Experience space at Feria Hábitat Valencia 2024 highlights the value of spaces designed by people, for people—spaces that, despite being ephemeral, aim to remain in eternal memory, while generating the least impact through recycled and recyclable materials, reusable structures…

A space designed by Greenarea alongside architect Anna Ferrer, from CU4arquitectura, specializing in biophilic design and WELL certification, where a sensory journey was proposed to experience the potential of biophilic design to coexist, care for, and regenerate… creating spaces committed to both people and the planet, harmoniously integrating nature, humans, and cultures.

In this space at Feria Hábitat Valencia 2024, we also presented new collections designed by Rafa Ortega, where our preserved plant creativity—moss, plants, or lichen—merges with a material made from residual cellulose fibers certified with Cradle to Cradle Gold. VARETA highlights craftsmanship in cladding formed by panels that draw organic geometries through impossible curves and volumes. ALBUFERA appeals to the value of the landscape in tiles that function as artistic pieces or infinite compositions reminiscent of rice fields seen from above.

In the configuration of the Nature Experience space, Greenarea collaborated with major companies that helped bring the desired emotions and sensations to life. Among the participating brands were Honext (upcycled wall cladding and Vareta/Albufera material), Sikkens (wall paint enamel), ECOcero (ceiling cladding with ECOpanel), Onok Lighting (technical lighting and exterior scene circadian programming), Bang & Olufsen and Kompendio (sound system with Beoplay A9 & Beosound Bollard speakers), Softrock (handmade rock-shaped pouf furniture), Blackcork (natural cork furniture by designer Toni Grilo, CUT/DOMMO/OMEGA collections), Equipo DRT (Moon flame-retardant fabric curtains), Chimeneas Lumbre (electric vapor fireplace), GAN (Inma Berbúdez carpet), and Grupo STB (stand installation with reusable metal structure).

Thank you to everyone who visited our Nature Experience space at Feria Hábitat Valencia. We are very happy that we were able to make you feel a little better after the journey. Let’s continue working together for the well-being of people and the health of habitats. We are all nature.


Edificio La Harinera

La Harinera Building

València

Handcrafted creation of a corporate vertical garden with Moss&Plants Mid finish and flex neon sign.
A 100% natural and sustainable biophilic solution for the reception of the La Harinera building, next to Las Naves, headquarters of technological entrepreneurship and innovation of València Innovation Capital, the strategic organization to turn the city into a leading hub in the Mediterranean.


Showroom Forma 5 | esPattio

Showroom Forma 5 | esPattio

Barcelona

The new showroom in Barcelona of Forma 5 and esPattio, specialized in office furniture and soft seating, shows in its product exhibition the possibilities of preserved natural plant decoration to connect work spaces with well-being.

Greenarea has worked on plant compositions tailored to the design proposed by Jorge Herrera Studio for this showroom where the preserved natural vegetation provides sensations, aromas and emotions that also help transmit the brand values.

Among the creations, a tree made with preserved natural vegetation and a natural trunk stands out, welcoming you at the entrance to the showroom.

The tour also integrates different plant compositions that merge with materials such as clay and mud in different structures and coatings, as well as preserved natural plants in different sizes.

In addition, the walls of the space are also dressed with a vertical garden with preserved natural vegetation with a Moss&Plants Mid finish and other decorative solutions with artificial plants with our Gretthel signature.


Pop Up ALVIC showroom

Pop Up ALVIC Showroom

Madrid

Pop UP of novelties in the ALVIC showroom in Madrid organized together with iSiMAR, Ofitres, Omelette from June 17 to 21.

We present in different environments the possibilities of preserved plant decoration, in the form of vertical gardens, planters for office furniture. OTOgreen collection with the new tray table planter models and plants preserved in sound-absorbing pots.

Plant intervention at the entrance to the ALVIC showroom with elements suspended above the door structure and with floor plant islands, a creative application to bring nature closer to interior spaces.


Valesa Cultural Services

Valesa Cultural Services

Madrid

The Jose Lara Studio team introduces the concept of biophilia in the headquarters of Valesa Cultural Services, in the heart of Puerta del Sol in Madrid, through different plant interventions that are integrated with the design of the space.

A work environment that bets on aesthetics and wellbeing, keeping the chromatic and corporate elements of the company.

At Greenarea we have decorated with preserved lichen, 100% natural without irrigation or maintenance, in the form of semicircles.

Our Custom lichen finish is a biophilic solution that allows us to combine creativity and nature in a personalised way depending on the interior design of a space or corporate branding proposal.


Nestlé Portugal

Nestlé Portugal

Linda-a-Velha

Nestlé’s headquarters in Portugal is the first remodeling project to achieve LEED certification in Portugal.

A 9,000m2 workspace that has included some of our biophilic solutions to help create healthier and more sustainable offices.

Several preserved vertical gardens, 100% natural without irrigation or maintenance, transform the hall and some common areas into environments of well-being and sensations.

Our commitment to connecting nature, people and spaces is reflected in this project thanks to the design of Openbook and the execution of Vector Mais, led by our team in Portugal Traços Interiores.


ARCOmadrid 2024

ARCOmadrid 2024

Madrid

Boundless plant creativity to fill some of the communal areas of the 43rd edition of the ARCOmadrid 2024 Fair with sensations and wellbeing, designed by the Pedro Pitarch studio in the Food Court restaurant area and in the First Collector room.
A unique experience where we explored new biophilic solutions to generate an organic dialogue between art, architecture, people and nature.
In Pavilion 9 we transformed the walls of the First Collector room of the Santander Foundation into canvases of inspiration and wellbeing through custom-made vertical gardens finished in preserved mosses, 100% natural with no irrigation or maintenance. A decorative concept that goes beyond aesthetics, providing unique sensations together with the benefits of being connected to nature.
In the Food Court restaurant area, we erected plant islands with preserved mosses and plants of different heights to introduce touches of nature among the Isimar furniture.
These installations were carried out with the support of Grupo Sertebra, specialised in installations in Madrid.


Younexa Cersaie 2023

Younexa Cersaie 2023

Bologne

Unexpected nature for Younexa Cersaie 2023.

A stand that in a very visual and impactful way biophilically connected everyday objects and decorative elements through preserved vegetation, 100% natural without maintenance.

Unique pieces that highlight the need to naturalize spaces and the possibilities of our unlimited plant creativity to achieve it.


Decorhotel Lisboa 2023

Decorhotel Lisboa 2023

Portugal

We present our biophilic solutions and novelties in preserved plant decoration at the Decorhotel Lisboa 2023 fair, held from October 26 to 28, 2023 in Portugal.

At our stand we show the possibilities to fill interiors with sensations and improve the well-being of the people who live there, with preserved vegetation that is 100% natural without the need for irrigation or maintenance.

Among the most notable novelties at Decorhotel Lisboa 2023, we present our Lichen&Plants Selection finishes with preserved lichen and preserved plants in color ranges for gardens, decorative elements and with fillers for planters.

Within our Signature Collection, the ILLA collection designed by Rafa Ortega was born to return to the pulse of nature in urban environments. Through a 360º decoration that includes lamps, ceiling lights and sound-absorbing planters made of recycled PET and preserved vegetation, it offers us perspective on the need to naturalize interiors in a sustainable way with its infinite geometric compositions and color combinations on ceilings, walls and floors.

Another novelty at our stand was the presentation of BUC by Yonoh, a line of Office Desk Set accessories to bring nature closer to work spaces in a simple and practical way.

In addition to the Wild Taburete stools by Jorge Herrera and OTOgreen by Rafa Ortega, within the signature design that seeks to provide efficient solutions to current needs in spaces.

A very special edition in the Traços Interiores space celebrating its 25 years of providing value and design to interior design in Portugal with an incredible team and together with great brands with the #madeinspain seal Establees, ECOcero, Kriskadecor, Ole Lighting, Belta Frajumar, Grassoler and Isimar , where we had artificial vertical gardens with our brand Gretthel.


Feria Hábitat Valencia 2023

Feria Hábitat València 2023

Valencia

At Feria Hábitat Valencia 2023, Greenarea presented our biophilic solutions to help creating healthier environments, sustainable experiences and with a lot of colour!

At our stand, located in N3 P1 E11, we show the possibilities and versatility of our plant decoration with preserved natural plants, without irrigation or maintenance, to transform interiors, connect them with nature and improve wellbeing.

Among the novelties, in addition to the commitment to lichen and preserved monochrome plants and finishes for vertical gardens with WOW effect with Moss Bubbles, the Greenarea Collection products were the protagonists, especially the collections with signature design.

The ILLA collection designed by Rafa Ortega was created to retake the pulse of nature in urban environments. Through a 360º decoration with lamps, soffits and sound-absorbent planters made of recycled PET and preserved vegetation, it offers us in perspective the need to naturalise interiors in a sustainable way with its infinite geometric compositions and colour combinations on ceilings, walls and floors.

Also designed by Rafa Ortega, the OTOgreen collection fuses acoustics, biophilia and sustainability in a single product. A line of panels and planters that provides a comprehensive solution to today’s challenges both in interior spaces and for people, respecting the environment with materials recycled from plastic bottles.
Another novelty at our stand was the presentation of BUC by Yonoh, a line of Office Desk Set accessories to bring nature to the workspace in a simple and practical way.

Biophilic Artworks is a new concept of biophilic expression in which art blends with preserved nature and our emotions. In collaboration with the artist Rosemile, we presented the first collection of paintings through the figure of Biophilia Kahlo and the painting No Planet B which includes series with textures and portraits of other icons.
This year we generated an immersive experience with nature so that visitors could feel first-hand the sensations and benefits of being surrounded by nature. A disconnection room for those who dared to follow their instinct and enter in to our Greenarea Experience room, dedicating time to connect with Natural Intelligence.

Our space at Hábitat Valencia 2023 would not have been the same without the collaborators who have given soul to our environments, such as the furniture firm Annud, with its OFFO modular sofa by Arnau Reyna, or the Cacao Chaise Longue designed by Toni Grilo for the firm Blackcork, as well as the acoustic curtain made with Akilon fabric by Equipo drt in our Greenarea Experience room.

Thanks to all of you who at this year’s Habitat Valencia 2023 Fair dedicated time to us trying to create a greener world.


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