Sereno by Hold Beiró and Lu Ariz at Miad

Sereno

Miad Fair 2025

Sereno, created by architect Hold Beiró and interior designer Lu Ariz, proposes an affective design that applies evidence from neuroarchitecture, focusing on well-being and personal care.

The space presented at MIAD FAIR 2025 recreates a consulting room that invites relaxation and creates a restorative environment where home automation, lighting and sound, materials such as fabrics, furniture, clay cladding, and preserved vegetation combine to create a holistic sensorial experience.

Client

Hold Beiró y Lu Ariz | MIAD 2025

Project Date

Ana Lajara

Category

MOSS&PLANTS · COTTAGE · Planters

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Alba by Welcome Design at Miad Fair

Alba by Welcome Design

Miad Fair 2025

Alba is the chromatic pulse of light that explores the relationship between lighting and matter through reflections and shadows that evolve with the environment.

Each material has been carefully selected to enhance these effects: floor and wall coverings, metal lattices, printed textiles, vegetation and furniture interact with the light, generating nuances that change according to perspective and light intensity. Alba is not a static space, but a stage in constant dialogue.

We accompanied the Welcome Design studio’s proposal at the MIAD 2025 fair with preserved natural vertical gardens in which we experimented with color, shapes and impossible reliefs. We also filled the planters of GANDIABLASCO S.A. with more colorful preserved nature and presented pieces from the new ALBUFERA collection by Rafa Ortega in ochre tones.

Thank you Welcome Design team for creating magic in this space for the MIAD 2025 fair and trusting in our plant creativity to incorporate aromas, sensations, emotions… wellbeing.

Client

Welcome Design | MIAD 2025

Project Date

Ana Lajara

Category

MOSS&PLANTS · FLORESTA · Planters

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Welcome Indoor Creatures

Welcome Indoor Creatures

Madrid Design Festival

It is not AI. It is our plant-based craftsmanship that has transformed ACTIU’s QYOS acoustic booth, designed by WANNA, into a biophilic sanctuary for the indoor creatures we humans have become, as we now spend more than 90% of our time enclosed within four walls.

Design has the power to create healthy spaces, and nature adds an emotional touch through scents, colors, and sensations that transport us to our personal haven of well-being—that place or memory that brings us peace, serenity, and focus.

This experiential installation was showcased at #FiestaDesign as part of the Madrid Design Festival program at ILE.

An intervention where we demonstrated the possibilities of our preserved plant-based decoration—not only to recreate the wildest aspects of nature and explore new ways to integrate it through innovation and product design but also through our OTOgreen sound-absorbing panels, designed by RAFA ORTEGA.

Client

Actiu | Wanna

Category

MOSS&PLANTS · FLORESTA

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Nature Experience

Nature Experience

Feria Hábitat Valencia

From the serenity that comes from contemplating the beauty of the landscape, the legacy of tradition in contemporary craftsmanship, or the purest essence that drives us towards changes to build the future we need… Our Nature Experience space at Feria Hábitat Valencia 2024 highlights the value of spaces designed by people, for people—spaces that, despite being ephemeral, aim to remain in eternal memory, while generating the least impact through recycled and recyclable materials, reusable structures…

A space designed by Greenarea alongside architect Anna Ferrer, from CU4arquitectura, specializing in biophilic design and WELL certification, where a sensory journey was proposed to experience the potential of biophilic design to coexist, care for, and regenerate… creating spaces committed to both people and the planet, harmoniously integrating nature, humans, and cultures.

In this space at Feria Hábitat Valencia 2024, we also presented new collections designed by Rafa Ortega, where our preserved plant creativity—moss, plants, or lichen—merges with a material made from residual cellulose fibers certified with Cradle to Cradle Gold. VARETA highlights craftsmanship in cladding formed by panels that draw organic geometries through impossible curves and volumes. ALBUFERA appeals to the value of the landscape in tiles that function as artistic pieces or infinite compositions reminiscent of rice fields seen from above.

In the configuration of the Nature Experience space, Greenarea collaborated with major companies that helped bring the desired emotions and sensations to life. Among the participating brands were Honext (upcycled wall cladding and Vareta/Albufera material), Sikkens (wall paint enamel), ECOcero (ceiling cladding with ECOpanel), Onok Lighting (technical lighting and exterior scene circadian programming), Bang & Olufsen and Kompendio (sound system with Beoplay A9 & Beosound Bollard speakers), Softrock (handmade rock-shaped pouf furniture), Blackcork (natural cork furniture by designer Toni Grilo, CUT/DOMMO/OMEGA collections), Equipo DRT (Moon flame-retardant fabric curtains), Chimeneas Lumbre (electric vapor fireplace), GAN (Inma Berbúdez carpet), and Grupo STB (stand installation with reusable metal structure).

Thank you to everyone who visited our Nature Experience space at Feria Hábitat Valencia. We are very happy that we were able to make you feel a little better after the journey. Let’s continue working together for the well-being of people and the health of habitats. We are all nature.

Client

Greenarea | CU4arquitectura

Project Date

Ángel Segura | Silvia Martínez

Category

Lichen · CUSTOM · MOSS&PLANTS · TREES

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Edificio La Harinera

La Harinera Building

València

Handcrafted creation of a corporate vertical garden with Moss&Plants Mid finish and flex neon sign.
A 100% natural and sustainable biophilic solution for the reception of the La Harinera building, next to Las Naves, headquarters of technological entrepreneurship and innovation of València Innovation Capital, the strategic organization to turn the city into a leading hub in the Mediterranean.

Client

Aletreo

Project Date

Silvia Martínez

Category

MOSS&PLANTS · Branding possibilities · Corporate Garden

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Showroom Forma 5 | esPattio

Showroom Forma 5 | esPattio

Barcelona

The new showroom in Barcelona of Forma 5 and esPattio, specialized in office furniture and soft seating, shows in its product exhibition the possibilities of preserved natural plant decoration to connect work spaces with well-being.

Greenarea has worked on plant compositions tailored to the design proposed by Jorge Herrera Studio for this showroom where the preserved natural vegetation provides sensations, aromas and emotions that also help transmit the brand values.

Among the creations, a tree made with preserved natural vegetation and a natural trunk stands out, welcoming you at the entrance to the showroom.

The tour also integrates different plant compositions that merge with materials such as clay and mud in different structures and coatings, as well as preserved natural plants in different sizes.

In addition, the walls of the space are also dressed with a vertical garden with preserved natural vegetation with a Moss&Plants Mid finish and other decorative solutions with artificial plants with our Gretthel signature.

Client

Forma 5 / esPattio

Project Date

Marina M. Luna

Category

PLANTS · MOSS&PLANTS · MID · Planters

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Pop Up ALVIC showroom

Pop Up ALVIC Showroom

Madrid

Pop UP of novelties in the ALVIC showroom in Madrid organized together with iSiMAR, Ofitres, Omelette from June 17 to 21.

We present in different environments the possibilities of preserved plant decoration, in the form of vertical gardens, planters for office furniture. OTOgreen collection with the new tray table planter models and plants preserved in sound-absorbing pots.

Plant intervention at the entrance to the ALVIC showroom with elements suspended above the door structure and with floor plant islands, a creative application to bring nature closer to interior spaces.

Project Date

Ana Lajara

Category

MOSS&PLANTS · Planters

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Valesa Cultural Services

Valesa Cultural Services

Madrid

The Jose Lara Studio team introduces the concept of biophilia in the headquarters of Valesa Cultural Services, in the heart of Puerta del Sol in Madrid, through different plant interventions that are integrated with the design of the space.

A work environment that bets on aesthetics and wellbeing, keeping the chromatic and corporate elements of the company.

At Greenarea we have decorated with preserved lichen, 100% natural without irrigation or maintenance, in the form of semicircles.

Our Custom lichen finish is a biophilic solution that allows us to combine creativity and nature in a personalised way depending on the interior design of a space or corporate branding proposal.

Client

Jose Lara Studio

Project Date

Lupe Clemente

Category

Lichen · CUSTOM

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Nestlé Portugal

Nestlé Portugal

Linda-a-Velha

Nestlé’s headquarters in Portugal is the first remodeling project to achieve LEED certification in Portugal.

A 9,000m2 workspace that has included some of our biophilic solutions to help create healthier and more sustainable offices.

Several preserved vertical gardens, 100% natural without irrigation or maintenance, transform the hall and some common areas into environments of well-being and sensations.

Our commitment to connecting nature, people and spaces is reflected in this project thanks to the design of Openbook and the execution of Vector Mais, led by our team in Portugal Traços Interiores.

Client

Openbook / Vector Mais

Project Date

Gonçalo Martins

Category

MOSS&PLANTS · MID

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ARCOmadrid 2024

ARCOmadrid 2024

Madrid

Boundless plant creativity to fill some of the communal areas of the 43rd edition of the ARCOmadrid 2024 Fair with sensations and wellbeing, designed by the Pedro Pitarch studio in the Food Court restaurant area and in the First Collector room.
A unique experience where we explored new biophilic solutions to generate an organic dialogue between art, architecture, people and nature.
In Pavilion 9 we transformed the walls of the First Collector room of the Santander Foundation into canvases of inspiration and wellbeing through custom-made vertical gardens finished in preserved mosses, 100% natural with no irrigation or maintenance. A decorative concept that goes beyond aesthetics, providing unique sensations together with the benefits of being connected to nature.
In the Food Court restaurant area, we erected plant islands with preserved mosses and plants of different heights to introduce touches of nature among the Isimar furniture.
These installations were carried out with the support of Grupo Sertebra, specialised in installations in Madrid.

Client

ARCO

Category

MOSS&PLANTS · BASIC MOSS · Planters

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