Nature Experience
Feria Hábitat Valencia
From the serenity that comes from contemplating the beauty of the landscape, the legacy of tradition in contemporary craftsmanship, or the purest essence that drives us towards changes to build the future we need… Our Nature Experience space at Feria Hábitat Valencia 2024 highlights the value of spaces designed by people, for people—spaces that, despite being ephemeral, aim to remain in eternal memory, while generating the least impact through recycled and recyclable materials, reusable structures…
A space designed by Greenarea alongside architect Anna Ferrer, from CU4arquitectura, specializing in biophilic design and WELL certification, where a sensory journey was proposed to experience the potential of biophilic design to coexist, care for, and regenerate… creating spaces committed to both people and the planet, harmoniously integrating nature, humans, and cultures.
In this space at Feria Hábitat Valencia 2024, we also presented new collections designed by Rafa Ortega, where our preserved plant creativity—moss, plants, or lichen—merges with a material made from residual cellulose fibers certified with Cradle to Cradle Gold. VARETA highlights craftsmanship in cladding formed by panels that draw organic geometries through impossible curves and volumes. ALBUFERA appeals to the value of the landscape in tiles that function as artistic pieces or infinite compositions reminiscent of rice fields seen from above.
In the configuration of the Nature Experience space, Greenarea collaborated with major companies that helped bring the desired emotions and sensations to life. Among the participating brands were Honext (upcycled wall cladding and Vareta/Albufera material), Sikkens (wall paint enamel), ECOcero (ceiling cladding with ECOpanel), Onok Lighting (technical lighting and exterior scene circadian programming), Bang & Olufsen and Kompendio (sound system with Beoplay A9 & Beosound Bollard speakers), Softrock (handmade rock-shaped pouf furniture), Blackcork (natural cork furniture by designer Toni Grilo, CUT/DOMMO/OMEGA collections), Equipo DRT (Moon flame-retardant fabric curtains), Chimeneas Lumbre (electric vapor fireplace), GAN (Inma Berbúdez carpet), and Grupo STB (stand installation with reusable metal structure).
Thank you to everyone who visited our Nature Experience space at Feria Hábitat Valencia. We are very happy that we were able to make you feel a little better after the journey. Let’s continue working together for the well-being of people and the health of habitats. We are all nature.
Cliente
Greenarea | CU4arquitectura
Fotografo
Ángel Segura | Silvia Martínez
Categoria
Signature · Lichen · CUSTOM · MOSS&PLANTS · TREES