Boundless plant creativity to fill some of the communal areas of the 43rd edition of the ARCOmadrid 2024 Fair with sensations and wellbeing, designed by the Pedro Pitarch studio in the Food Court restaurant area and in the First Collector room.
A unique experience where we explored new biophilic solutions to generate an organic dialogue between art, architecture, people and nature.
In Pavilion 9 we transformed the walls of the First Collector room of the Santander Foundation into canvases of inspiration and wellbeing through custom-made vertical gardens finished in preserved mosses, 100% natural with no irrigation or maintenance. A decorative concept that goes beyond aesthetics, providing unique sensations together with the benefits of being connected to nature.
In the Food Court restaurant area, we erected plant islands with preserved mosses and plants of different heights to introduce touches of nature among the Isimar furniture.
These installations were carried out with the support of Grupo Sertebra, specialised in installations in Madrid.