FIRST IF DESIGN AWARD FOR GREENAREA WITH VARETA
Sometimes dreams come true, but not by dreaming them, but by working until they come true together with people who help to achieve them. The first iF Design of Greenarea with Vareta is a dream shared and very worked by the whole Greenarea team, by Salva since he has been working with the same passion for more than 14 years so that nature and its benefits are creatively felt in interior spaces and by Rafa Ortega, who more than a designer is an inventor that from his studio GutierrezyOrtega that he has with Cristina Gutiérrez distributes solutions not for companies to win awards, but for people to live better. Thanks also to the HONEXT team for providing a circular material that makes the impact of Vareta positive for people and the planet.
We are very happy to share with you that VARETA by designer Rafa Ortega has been recognized with the iF DESIGN AWARD 2025, a prestigious seal of excellence in design worldwide. This award, given by the iF International Forum Design GmbH, one of the most respected independent design institutions for over 70 years, rewards creativity, innovation and quality.
Shortlisted in the Product – Textiles/Walls/Flooring category, VARETA has stood out among nearly 11,000 entries from 66 countries, positioning Greenarea among the best design brands internationally. This iF Design Award recognition reinforces our passion and commitment to help create healthier and more sustainable spaces through innovative and 100% natural, maintenance-free plant-based creativity.
Vareta is much more than a wall covering, it is an aesthetic, functional, emotional and sustainable solution that transforms walls into sensory experiences full of character and well-being. Vareta is the triumph of nature not as a trend but as a necessity to be integrated into the design of spaces. Vareta is that regenerative dialogue between the past and the present that pushes us towards healthy spaces with the circular materials we need. And it is that innovative and sustainable approach that has captivated the international jury, composed of 131 design experts, achieving a well-deserved place among this year’s award-winning designs.
Thanks to all of you who rejoice in this success that is also yours, for trusting us, for crossing our path, for taking care of us, for making us want to be better, for pushing us to the limit to surpass ourselves… for being nature.
